Aektiv
From 2022-2025, we have spearheaded the end-to-end design evolution for Aektiv, spanning brand identity, marketing, and product design. A primary focus was the comprehensive rebuild of their e-commerce platform, engineered to harmonize high-performance aesthetics with a frictionless shopping experience across all devices.
Purpose & Vision
Our partnership with Aektiv focused on multiple different goals: elevating product quality and design to industry leading/new standards, revolutionizing their digital storefront, management of all product manufacturing and design. The next objective was to transform the website from a basic catalog into a high conversion engine.
- Streamlining Product Discovery: Making it easier for customers to find exactly what they need.
- Optimizing the Path to Purchase: Removing friction to boost conversion rates.
- Unified Brand Voice: Integrating social platform insights with the web experience to create a cohesive, data-driven brand image.
- Product Design: All aektiv product was designed to break the industry norm and give the athlete the most performance possible.
- Tech pack Design: The first step to a smooth and optimized manufacturing supply chain is your tech packs. These are the blueprint to your products and with well designed tech pack it will start you off on the right path to a great product.
The Result
The redesign successfully repositioned Aektiv as a premium player in the motorsport industry. By prioritizing branding, design, user flow and mobile responsiveness, we achieved:
- Increased Conversion: A significant uptick in checkout completions and reduced cart abandonment.
- Engagement Growth: Improved organic traffic and social-to-web retention through a more visual storytelling approach.
- Scalable Design System: A robust UI kit that allows the Aektiv team to launch new marketing assets and product pages with 2x more efficiency.
